MANAGEMENT
TEAM

BLAIR TANNER, Chief Executive Officer

Blair Tanner has built a distinguished career based on his ability to see the possibilities and pursue them, always with a focus anchored in the sharing of knowledge and the creation of value. A student of real estate development and entrepreneurship from an early age, Blair gained valuable insight from industry mentors and teachers—insight that would become the foundation of his success.

Blair Tanner is the sole owner of Woodside, who took responsibility for the business from his father and original founder of the Club. As President and CEO, Blair oversees all functions of the business and guides teams across all departments. His dedication to unique and unparalleled design combined with his unmatched passion for health and wellness is what drives his vision for the health club and its members.

JEFF YOWELL, Chief Business Officer

Jeff was the founder, owner, President and Chief Executive Officer of DataCore Marketing, LLC from 1992 – 2007. WPP plc purchased DataCore Marketing, LLC in 2007; however, Jeff continued to serve as President and CEO of DataCore until 2012. Having been a member of Woodside for 10+ years prior to becoming Chief Business Officer in 2014, Jeff has a unique perspective on Woodside’s challenges and opportunities. Jeff is responsible for providing advice, expertise and experience related to Woodside business strategy, infrastructure and organizational structure. Jeff’s overall focus is on improving Woodside’s quantitative and qualitative performance.

Jeff stays active by working out at Woodside each weekday morning and doing a variety of farm work on the weekends.

KATIE SWETALA, General Manager

Katie Swetala is intimately involved in all areas of Woodside and oversees the day to day business functions. She provides oversight on club processes and policies and provides support to all departments to develop and help drive Woodside to be a leader in health, fitness and wellness. Katie’s long history and diverse roles with Woodside have made her uniquely qualified for her position.

Katie truly practices what she preaches. She is passionate about health and wellness and enjoys a wide range of fitness activities from group fitness classes to indoor cycling to yoga and beyond. Katie enjoys traveling to new places and spending time with her friends and family.

TARA ZAHNER, Director of Membership

Born and raised in Kansas City, Tara joined Woodside after many successful years in national and local sales and marketing in health and wellness. As a former personal trainer, she is committed to teaching others how to achieve and commit to a fit and healthy lifestyle. Tara is responsible for sales at Woodside, and leads the sales team to introduce prospective members to all Woodside has to offer. 

Inspired by her son’s rare genetic condition. Tara has served on several boards for non-profit organizations, giving a voice to under-served populations. She is very involved in her community and enjoys volunteering and serving on boards of advocacy for organizations like Children’s Mercy PFAC and Rare KC. 

Tara and her husband enjoy a busy life with friends and family, including their two young children.

CHRISTIAN NONI, Director of Group Fitness

Since 2007, Christian Noni has been recognized as a national leader in the Fitness industry and has been sponsored by a number of charities and companies such as NIKE, ASICS and Hurley. Christian specializes in mentoring and career development for fitness professionals nationwide as well as developing unparalleled signature classes.

As Woodside’s Director of Group Fitness, Christian continually aims to provide members with cutting edge group fitness class experiences that offer results, untouchable music and the most inspiring Instructors. Additionally, Christian provides steady support for his entire team of instructors with continuing education in human anatomy and physiology, exercise movement, program development and extensive career growth.

In his personal time, Christian is passionate about oceanic wildlife conservation, nutrition and enjoys spending time with his family, spouse and three chihuahuas.