BLAIR TANNER, Chief Executive Officer
Blair Tanner has built a distinguished career based on his ability to see the possibilities and pursue them, always with a focus anchored in the sharing of knowledge and the creation of value. A student of real estate development and entrepreneurship from an early age, Blair gained valuable insight from industry mentors and teachers—insight that would become the foundation of his success.
Blair Tanner is the sole owner of Woodside, who took responsibility for the business from his father and original founder of the Club. As President and CEO, Blair oversees all functions of the business and guides teams across all departments. His dedication to unique and unparalleled design combined with his unmatched passion for health and wellness is what drives his vision for the health club and its members.
JEFF YOWELL, Chief Business Officer
Jeff was the founder, owner, President and Chief Executive Officer of DataCore Marketing, LLC from 1992 – 2007. WPP plc purchased DataCore Marketing, LLC in 2007; however, Jeff continued to serve as President and CEO of DataCore until 2012. Having been a member of Woodside for 10+ years prior to becoming Chief Business Officer in 2014, Jeff has a unique perspective on Woodside’s challenges and opportunities. Jeff is responsible for providing advice, expertise and experience related to Woodside business strategy, infrastructure and organizational structure. Jeff’s overall focus is on improving Woodside’s quantitative and qualitative performance.
Jeff stays active by working out at Woodside each weekday morning and doing a variety of farm work on the weekends.
JAMES ISLEIB, Chief Financial Officer, CPA
James brings over 25 years of accounting and finance leadership experience to Woodside. James has worked across various industries including public accounting, telecom, marketing and communications and retail. James is responsible for the Club’s financial and administrative operations. Working in conjunction with the management team, he helps develop and manage analytical tools to improve efficiencies and provides support across all functional teams to help maximize the member experience.
James is a native Kansas Citian who stays active by playing golf, tennis, exercising and officiating high school basketball. He graduated from SMU with a BBA in Accounting and lives in Leawood with his wife, Jennifer, and their two dogs.
KATIE SWETALA, General Manager
Katie Swetala is intimately involved in all areas of Woodside and oversees the day to day business functions. She provides oversight on club processes and policies and provides support to all departments to develop and help drive Woodside to be a leader in health, fitness and wellness. Katie’s long history and diverse roles with Woodside have made her uniquely qualified for her position.
Katie truly practices what she preaches. She is passionate about health and wellness and enjoys a wide range of fitness activities from group fitness classes to indoor cycling to yoga and beyond. Katie enjoys traveling to new places and spending time with her friends and family.
TARA ZAHNER, Director of Membership
Born and raised in Kansas City, Tara joined Woodside after many successful years in national and local sales and marketing in health and wellness. As a former personal trainer, she is committed to teaching others how to achieve and commit to a fit and healthy lifestyle. Tara is responsible for sales at Woodside, and leads the sales team to introduce prospective members to all Woodside has to offer.
Inspired by her son’s rare genetic condition. Tara has served on several boards for non-profit organizations, giving a voice to under-served populations. She is very involved in her community and enjoys volunteering and serving on boards of advocacy for organizations like Children’s Mercy PFAC and Rare KC.
Tara and her husband enjoy a busy life with friends and family, including their two young children.
JESSICA TOMS, Director of Marketing
Jessica’s role is to manage the Woodside brand and direct all marketing and communication efforts, and oversee events for the club. She provides guidance on marketing strategy and campaign execution for all departments, and ensures that all member touchpoints with the brand are consistent and exceptional.
Jessica has worked across various industries, including retail, television, IT and online, to align the appropriate marketing objectives with business goals to successfully drive awareness, growth and retention for her teams and clients. She loves combining two of her biggest passions – marketing and fitness – to enhance the member experience at Woodside.
Personally, Jessica is an avid runner who competes in local road races, is a champion for small businesses and enjoys spending her free time exploring the city with her family.
CHRISTIAN NONI, Director of Group Fitness
Since 2007, Christian Noni has been recognized as a national leader in the Fitness industry and has been sponsored by a number of charities and companies such as NIKE, ASICS and Hurley. Christian specializes in mentoring and career development for fitness professionals nationwide as well as developing unparalleled signature classes.
As Woodside’s Director of Group Fitness, Christian continually aims to provide members with cutting edge group fitness class experiences that offer results, untouchable music and the most inspiring Instructors. Additionally, Christian provides steady support for his entire team of instructors with continuing education in human anatomy and physiology, exercise movement, program development and extensive career growth.
In his personal time, Christian is passionate about oceanic wildlife conservation, nutrition and enjoys spending time with his family, spouse and three chihuahuas.
ADAM LOCKARD, Director of Facilities
As the Director of Facilities, Adam is responsible for the oversight of all Club facilities by proactively working to identify and resolve related issues that impact the member and guest experience. His goals are to ensure the physical facility and grounds maintain a high level of cleanliness and safety for our members. He will continually research the most innovative strategies to ensure Woodside delivers functioning fitness equipment and operating systems. Adam provides guidance in the latest technologies to help achieve fluent communication and structure among his housekeeping and maintenance staff. He also oversees staff training and holds his team accountable to their important job duties and responsibilities.
In Adam’s free time he loves exercising and trying new ways of pushing his personal fitness limits. He is an avid outdoor enthusiast. He also loves spending time with his dogs and family.
MARK CHURCH, Director of Food + Drink
Mark comes to Woodside with over 15 years experience in the food and beverage industry in nearly every capacity. His professional experience includes Hillstone Restaurant Group, Grunauer, Monarch Bar, Corvino Supper Club and Rockhill Grille. As the Director of Food + Drink at Woodside, Mark oversees all operations including Earthbar, Indoor Bar, Kitchen, Pool Bar and The Grill as well as all food and drink elements associated with special events and Grab N’ Go selections.
In his free time Mark enjoys spending time with his wife Abigail, and daughter, Everleigh. He comes to Woodside with a passion for personal fitness and playing basketball. He loves cooking, but hates doing dishes and is an avid sports fan, especially for the Royals and the Jayhawks.
DAVE GARY, Director of Tennis
As Director of Tennis, Dave oversees all adult and youth tennis programming at Woodside, ensuring that players at all levels and ages receive the best instruction and programming in all of Kansas City, while having fun and meeting other players in Woodside’s tennis community.
Dave came to Woodside after serving seven years as the Director of Tennis at Midtown Athletic Club. While at Midtown, Dave oversaw a robust tennis program that included a staff of up to 13 tennis professionals, and he was the USTA Tournament Director for the historical USTA Women’s Senior National 65, 75 and 85 Category I event. Before that, Dave was the General Manager at The Peachtree City Tennis Center in Peachtree City, Georgia – a 24 court facility that hosted 60 ALTA and USTA teams. They were invited to be a USTA Quickstart Pilot Program and a USPTA Regional Tennis Coach Certification Testing Center. He received the USPTA Southern Division, a seven state section, and Facility Manager of the Year.
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